Waste Not?

Waste Not?

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We spend a lot of our time thinking about sustainability and feel pretty great that we're offering surfers the opportunity to think twice about the environmental impacts of their surfing. But we've also had to come to terms with the fact that, at bottom, we're making stuff, selling stuff, and shipping stuff all over the world. There's just no way to do that and claim that you're "good" for the environment. So in our quest for improvement, a growing interest for us is the life cycle assessment of stuff. That's a whole science that we aspire to get more familiar with, but in a nutshell it looks at the environmental impacts associated with all the stages of a product's life - from cradle to grave. (check the Colbert Report video below)
Grain Surfboards - Reuse the Resource
Re-using the resource: Shavings being Pug'd over to a horse stable
What we've figured out is that most of us aren't thinking enough about the waste part of that cycle - which is really one of the biggest parts of the global problem. So we love it when we can use something from the waste stream, or keep something out of it. And to complement our own actions we're always on the lookout for great partners that think the same way we do. Here are a few we're particularly psyched about: Entropy Resins - they intercept waste from paper and bio-fuel manufacturing and use it as a base for their resins. We're going to get to know these guys real well. Eco-Gear Apparel - We just took delivery of our first order of T's from these folks. The fabric's soft, looks great and is made from waste trimmings from apparel manufacture. One hundred percent recycled cotton and soda bottles. Awesome. SustainableSurf.org - Founded by a couple of sustainability professionals, this new group promises to set new evaluation standards for surfboard manufacture. 'Bout time.